As a marketing professional with a background in graphic design, I've designed logos for bands, companies, et cetera. I won't claim to be a professional designer, but I've done it.
That being said, something that irks me to no end is when companies change their logos. I read a press release today about a company launching new logos with its' structure change. I do understand the theory behind changing a logo with corresponding corporate changes--i.e., this is a 'new' company, so we should have a new logo!--but I think that, in most cases, the change isn't needed. If your brand/logo has positive, long-standing associations with it, why change it? Change the rhetoric, change the way you do things, but keep a well-designed logo in place!
Examples of bad logo changes:
- The Gap
- This change was so bad that the Gap went back to the old one...
- Old logo on R below, former new logo on L
- Xerox
- C'mon, really? What does the "shiny marble" really add? Oh well.
- Old logo on L below, new logo on R
- Best Buy
- Yes, let's swap our totally recognizable logo for a new blase one!
- Old logo on L below, new logo on R
Well, that's the end of my rant for today. Anyone else have any other bad logo changes they can think of?
